Bankruptcy auction2026-08-17confirmed
Google × Spirit Airlines
Google以1000万美元的价格赢得了Spirit Airlines的内部档案，该档案是通过破产法第11章的资产出售获得的，竞争对手Mercor的出价为750万美元。该资产是一批公司通信和文件，而非数据产品。
Price paid
$10M
asset price, paid once
Losing bid
$7.5M
Mercor
Per unit
0.0167
$ / élément (2 lots agrégés)
The asset
公司内部档案：约1亿封电子邮件、约5亿条Microsoft Teams消息、电子表格、日历、人力资源、财务和审计文件、演示文稿，以及收入管理数据（预订曲线、定价模型、航班历史）。
- 100M emails
- 500M Teams messages
The record
- Seller status
- Chapter 11
- Sector
- mobility
- Modalities
- Text, Document, Tabular
- Jurisdiction
- United States
- Docket
- Chapter 11 asset sale, approved by a federal judge
- Personal data
- 根据买方说法，个人数据和客户记录在移交前已由第三方进行清理。
What it means if you hold data
这是公司内部档案首次公开且有争议的定价。它设定了两个您可以在谈判中引用的数字：底价（拒绝的750万美元）和成交价（1000万美元）。它还表明，实际出售的资产类别并非工业遥测，而是内部电子邮件和聊天记录——而这些几乎没有人进行编目。
Sources
- skift.com — https://skift.com/2026/08/17/google-scoops-up-spirits-data-in-bankruptcy-sale-to-train-ai/
- 9to5google.com — https://9to5google.com/2026/08/17/google-just-bought-a-bunch-of-spirit-airlines-data-for-ai-training/
- tomshardware.com — https://www.tomshardware.com/tech-industry/artificial-intelligence/google-buys-spirit-airlines-data-for-ai-training-for-just-usd10-million-purchase-includes-hundreds-of-millions-of-emails-microsoft-teams-chats-billions-of-flight-pricing-records-and-anonymized-passenger-records
- forbes.com — https://www.forbes.com/sites/suzannerowankelleher/2026/08/18/google-train-ai-spirit-airlines-data/
- qz.com — https://qz.com/google-spirit-airlines-data-ai-training-081826
- arstechnica.com — https://arstechnica.com/tech-policy/2026/08/flight-attendants-freaked-out-that-google-to-buy-tons-of-spirit-employee-data/