ActiveProspect, Inc. × Verisk Analytics, Inc.
ActiveProspect, a consent-based marketing platform, acquired Verisk Marketing Solutions (VMS) from data analytics firm Verisk. [83, 86] The acquisition was completed in December 2025, with a formal announcement following in early 2026. [77, 87] The VMS unit, which was formed from Verisk's prior acquisitions of Jornaya and Infutor, was rebranded as InfutorData following the deal. [77, 83] The price of the acquisition was not publicly disclosed.
The asset
The acquisition of Verisk Marketing Solutions (VMS), a business unit comprising the assets of Jornaya and Infutor which provides consumer identity resolution, marketing intelligence, and TCPA compliance data.
The record
- Seller status
- Going concern
- Sector
- Data analytics and risk assessment
- Modalities
- identity_graph, consumer_database
- Jurisdiction
- US
- Personal data
- The acquired entity specializes in consent-based marketing and TCPA compliance, providing evidence of consumer consent for data use. [86]
What it means if you hold data
This acquisition consolidates two major providers of TCPA consent verification data (TrustedForm and Jornaya), creating a dominant player in the lead generation compliance ecosystem. [86] The deal combines a SaaS compliance platform with a large-scale consumer identity graph, including automotive and property data, showing the high value placed on integrated compliance and enrichment data assets. [83, 94]