Bankruptcy auction2026-06-05confirmed
Amazing Brands, LLC × FAT Brands Inc.
During its Chapter 11 bankruptcy, FAT Brands sold the Hot Dog on a Stick brand to Las Vegas-based Amazing Brands for $8 million in cash. [21, 30, 32] The sale, which closed on June 5, 2026, was approved by the bankruptcy court in May and included all assets related to the business, explicitly mentioning customer and end-user data. [21]
Price paid
$8M
asset price, paid once
Losing bid
—
Per unit
—
no meaningful ratio
The asset
Substantially all assets related to the Hot Dog on a Stick restaurant brand, including customer and end-user data.
The record
- Seller status
- Chapter 11
- Sector
- restaurant franchising
- Modalities
- customer_data, intellectual_property, franchise_agreements
- Jurisdiction
- US
- Personal data
- The asset purchase agreement explicitly included 'All customer and end-user data and information, to the extent used in or related to the Transferred Business and permitted to be assigned under applicable Law'. [21]
What it means if you hold data
This is a clear example of a smaller, distinct brand and its associated data being carved out and sold as a complete package from a larger bankrupt entity to a strategic buyer in the same industry.