Licensing2024-04-06reported
Apple Inc. × Shutterstock
Apple reportedly signed a deal with Shutterstock to license its library of images, video, and music for AI training. [21] Sources suggest the deal is valued between $25 million and $50 million. [4, 21, 26] Shutterstock has also signed similar deals with other tech giants like Meta, Google, and Amazon. [26, 27]
Price paid
—
Not disclosed
Losing bid
—
Per unit
—
no meaningful ratio
The asset
A deal to license millions of images from Shutterstock's archive to train Apple's generative AI models. [4, 21, 26]
The record
- Seller status
- Going concern
- Sector
- stock photography
- Modalities
- images, video, music
- Jurisdiction
- US
What it means if you hold data
This deal shows that even the most secretive tech giants are actively paying for high-quality, legally-sourced data to train their foundation models, establishing a clear market price for large-scale visual data corpora.