Circana, LLC × NCSolutions
On June 2, 2025, consumer behavior data firm Circana announced it had completed its acquisition of NCSolutions. [27, 35] NCSolutions was previously a joint venture between Nielsen and Catalina, specializing in measuring the effectiveness of advertising by linking it to consumer purchase data. [41] The acquisition significantly expands Circana's media measurement capabilities, particularly in audience targeting and sales attribution. [39]
The asset
NCSolutions, a joint venture between Nielsen and Catalina, which provides purchase-based audience targeting and advertising sales measurement for the CPG industry. [35, 41]
The record
- Seller status
- Going concern
- Sector
- advertising effectiveness
- Modalities
- database, analytics
- Jurisdiction
- US
What it means if you hold data
The deal brings critical consumer purchase data and related analytics into the Circana ecosystem, strengthening its ability to compete in the advertising measurement space. It allows clients to better connect media spend to actual sales outcomes, a key demand from CPG advertisers.