Consumer Edge × Earnest Analytics
Consumer Edge, a global provider of consumer alternative data intelligence, acquired Earnest Analytics, a pioneer in transaction and healthcare data. The deal combines Consumer Edge's expertise in shopper transaction data with Earnest's established panels that provide insights on consumer spending and healthcare trends for institutional investors, corporations, and government agencies. Financial terms of the transaction were not disclosed.
The asset
A portfolio of structured datasets measuring the consumer and healthcare economies, including transaction data panels (Orion Consumer Spend, Vela Gamma Consumer Spend) and medical and pharmacy claims data panels (Leo, Hydrus).
The record
- Seller status
- Going concern
- Sector
- Alternative data provider
- Modalities
- transaction data, medical claims data, pharmacy claims data
- Jurisdiction
- US
- Personal data
- Anonymized transaction and claims data used for aggregated analysis.
What it means if you hold data
This acquisition represents significant consolidation in the alternative data space, combining two major providers of consumer transaction data. The deal strengthens Consumer Edge's offering by integrating healthcare claims data, creating a more comprehensive data intelligence platform for financial services clients.