Licensing2025-08-05confirmed
ElevenLabs × Merlin
On August 5, 2025, ElevenLabs launched its 'Eleven Music' platform with a licensing agreement from Merlin, the global music rights agency for the independent label sector. [19] This was noted as the first major opt-in licensing deal for generative music, allowing independent artists to participate. [19]
Price paid
—
Not disclosed
Losing bid
—
Per unit
—
no meaningful ratio
The asset
Opt-in licensing deal for music from Merlin's member independent labels to be used in the 'Eleven Music' generative AI platform.
The record
- Seller status
- Going concern
- Sector
- music rights licensing (independent)
- Modalities
- audio
- Personal data
- The deal is opt-in for artists and labels. [19]
What it means if you hold data
This was the first significant licensing agreement specifically for the independent music sector, providing a framework for smaller labels and their artists to monetize their catalogs for AI training. [19]