Facebook, Inc. × Axel Springer SE
Axel Springer and Facebook announced a global cooperation agreement on May 17, 2021, for the distribution of journalistic content. [98, 100] The deal brought content from German titles like BILD and WELT, as well as US brand Business Insider, to Facebook News. [42] The agreement also included providing registration-free access to a limited amount of paid content from some of the publisher's brands. [100] Financial terms of the partnership were not disclosed. [41]
The asset
A global cooperation agreement for content from Axel Springer's German and US news brands to be distributed on Facebook News and other Facebook offerings.
The record
- Seller status
- Going concern
- Sector
- news publishing
- Modalities
- text, video
What it means if you hold data
This deal brought a major, previously holdout German publisher into Facebook's news licensing program, demonstrating the platform's global effort to secure content from influential news brands and create more predictable relationships with publishers.