Google × Nine Entertainment Co. Holdings Ltd
In February 2021, Nine Entertainment, a major Australian media company, agreed to a deal to license its news content to Google. [86, 88] The Sydney Morning Herald, owned by Nine, reported the value to be more than A$30 million per year over five years. [88, 89] The formal agreement, which also included Facebook, was confirmed by Nine in a statement on June 1, 2021, though financial terms were not officially disclosed in that announcement. [93] The deal was a direct result of Australia's impending News Media Bargaining Code, which compelled digital platforms to pay for journalism. [86]
The asset
A multi-year license for news content from Nine's portfolio of newspapers, TV, and radio networks to be featured in Google's News Showcase product and other services.
The record
- Seller status
- Going concern
- Sector
- news publishing
- Modalities
- text, video
- Jurisdiction
- AU
What it means if you hold data
This was one of the first and largest deals struck under the shadow of Australia's landmark media code, setting a significant precedent for how major tech platforms would compensate dominant national publishers for their news content.