Acquisition2021-09-28confirmed
NielsenIQ × Rakuten Intelligence
NielsenIQ announced it would acquire Rakuten Intelligence, an e-commerce data business, on September 28, 2021. [16] The financial terms of the deal were not disclosed. [14] The acquisition followed a multi-year partnership where NielsenIQ already utilized Rakuten's e-receipt data panel to provide clients with an integrated view of online and offline consumer purchasing. [14, 16]
Price paid
—
Not disclosed
Losing bid
—
Per unit
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no meaningful ratio
The asset
An e-commerce purchase panel, described as one of the largest in the U.S., derived from consumer e-receipts. [14, 16]
- 600k active online buyers in panel
The record
- Seller status
- Going concern
- Sector
- E-commerce market intelligence
- Modalities
- text
- Jurisdiction
- US
- Personal data
- The data is sourced from a GDPR-compliant consumer panel of online shoppers and is used to provide anonymized and aggregated insights into online buying behavior. [21]
What it means if you hold data
This acquisition allows NielsenIQ, a leader in traditional retail measurement, to internalize a major first-party e-commerce dataset, strengthening its ability to provide a comprehensive view of the omnichannel marketplace. [16, 21]