OpenAI × Getty Images
OpenAI and Getty Images signed a multi-year partnership allowing OpenAI to license content from Getty's vast image libraries, including iStock and Unsplash, for use in its AI models like ChatGPT. The deal marks a significant shift for Getty, which had previously sued an AI firm for copyright violations but has since launched its own generative AI tool and now partners with a leader in the field. The announcement caused Getty Images' stock to surge nearly 200% in pre-market trading.
The asset
A multi-year license for OpenAI to integrate Getty Images' licensed image libraries into its services for search and discovery functions.
The record
- Seller status
- Going concern
- Sector
- stock photography agency
- Modalities
- images
What it means if you hold data
This deal signifies a major strategic pivot for a leading stock photography provider, moving from litigation against AI to licensing its content to train and supply a top-tier AI model. It suggests that licensing data for AI training is becoming a crucial revenue stream for traditional content holders, potentially offsetting declines in their core subscription business.