Licensing2024-07-30confirmed
Perplexity AI × TIME
Perplexity launched its 'Publishers Program' with TIME as a charter partner. Unlike flat-fee deals, this arrangement involves sharing advertising revenue with publishers when their content is used to answer user queries.
Price paid
—
Not disclosed
Losing bid
—
Per unit
—
no meaningful ratio
The asset
Content licensing for use in AI-generated search answers with a revenue-sharing model.
The record
- Seller status
- Going concern
- Sector
- news publishing
- Modalities
- text
- Jurisdiction
- US
What it means if you hold data
This deal introduces a new 'revenue-share' modality for data licensing, contrasting with the lump-sum payments favored by OpenAI and Google.