Perplexity × Gannett Co., Inc.
Gannett announced a strategic deal to license its content from USA TODAY and its network of over 200 local publications to the AI answer engine Perplexity. [40, 44] The content will be integrated into Perplexity's search results, and the deal includes a revenue-sharing component and provides Gannett with access to Perplexity's enterprise technology. [40, 41] Financial terms were not disclosed. [40]
The asset
A strategic deal to license content from USA TODAY and the USA TODAY Network of over 200 local publications for integration into Perplexity's AI-powered search experiences.
- 200 local publications
The record
- Seller status
- Going concern
- Sector
- news publishing
- Modalities
- text
- Jurisdiction
- US
What it means if you hold data
This partnership gives an AI search engine access to a vast network of local news content, a dataset distinct from the national and global publishers that have signed most other deals. The inclusion of a revenue-sharing model and technology access for the publisher points to an evolving, multi-faceted deal structure.
Sources
- usatodayco.com — https://www.usatodayco.com/pr/gannett-i-usa-today-network-and-perplexity-announce-strategic-ai-content-licensing-ageement/
- martechedge.com — https://martechedge.com/news/gannett-joins-perplexitys-publisher-program-to-license-usa-today-content-in-ai-powered-search
- mediapost.com — https://www.mediapost.com/publications/article/407814/gannett-couples-up-with-perplexity-they-sign-cont.html?edition=139351
- gurufocus.com — https://www.gurufocus.com/news/3018127/gannett-usa-today-network-and-perplexity-announce-strategic-ai-content-licensing-agreement-gci-stock-news