Perplexity × Getty Images
Getty Images and Perplexity announced a multi-year global licensing agreement on October 31, 2025. The deal grants Perplexity access to Getty's image library via API for display in its AI-powered search results, with a focus on proper attribution and linking to the source. The agreement does not include rights for Perplexity to train its AI models on Getty's content.
The asset
A multi-year license for Perplexity to access and display creative and editorial imagery from Getty Images' content library within its AI search and discovery tools.
The record
- Seller status
- Going concern
- Sector
- visual content marketplace
- Modalities
- images
- Jurisdiction
- US
What it means if you hold data
This partnership marks a significant move for a major visual content licensor to engage with an AI search platform, focusing on in-answer display rather than training data. It sets a precedent for how visual media can be monetized in the AI era while enforcing attribution, even with companies that have faced scrutiny over copyright.