Licensing2025-07-30confirmed
Perplexity × USA Today Co.
On July 30, 2025, USA Today Co. (formerly Gannett) signed its first major AI licensing deal, joining Perplexity's publisher program. [1] The agreement allows for the integration of content from its network of over 200 local publications into Perplexity's AI search products. [1]
Price paid
—
Not disclosed
Losing bid
—
Per unit
—
no meaningful ratio
The asset
Integration of content from over 200 local publications into Perplexity's AI-powered search experiences. [1]
The record
- Seller status
- Going concern
- Sector
- news publishing
- Modalities
- text
- Jurisdiction
- US
What it means if you hold data
This deal represents a significant move by a major local news provider to monetize its content through AI partnerships, providing a new revenue stream and wider distribution via an emerging AI search platform. [1]