Precisely × PlaceIQ
Data integrity software leader Precisely acquired PlaceIQ, a provider of location data and technology. [27] The deal was announced on January 19, 2022, with financial terms not disclosed. [34] This was the fifth acquisition for Precisely since it was acquired by private equity firms Clearlake Capital Group and TA Associates, as part of a strategy to consolidate the data integrity software ecosystem. [27]
The asset
A portfolio of location-based consumer insights and mobile location data used for marketing and business decisions. [25, 27]
The record
- Seller status
- Going concern
- Sector
- Location intelligence provider
- Modalities
- geospatial_data, movement_data
- Jurisdiction
- US
- Personal data
- According to one report, mobile movement data is collected at the device level using a unique identifier, and the approach is designed to ensure no personal data is acquired or transferred to PlaceIQ or its clients. [26]
What it means if you hold data
This acquisition integrates PlaceIQ's behavioral location intelligence with Precisely's extensive portfolio of data enrichment and governance products. [25] For the data brokerage industry, this move signifies a deepening trend of combining large-scale data integrity platforms with specialized, high-value datasets like consumer movement data to provide more comprehensive analytics to enterprise clients. [27]
Sources
- enterprisetimes.co.uk — https://www.enterprisetimes.co.uk/2022/01/19/precisely-signs-agreement-to-acquire-placeiq/
- precisely.com — https://www.precisely.com/press-release/clearlake-ta-associates-backed-precisely-signs-a-definitive-agreement-to-acquire-placeiq
- localogy.com — https://localogy.com/2022/01/precisely-to-acquire-place-iq/