Shutterstock, Inc. × Pond5
Shutterstock acquired Pond5, the world's largest video-first content marketplace, for $210 million in cash. [2, 4, 5] The deal significantly expanded Shutterstock's video and music offerings, adding Pond5's extensive library of 30 million video clips, 1.6 million music tracks, and 1.7 million sound effects. [4, 7, 10] Pond5's customers included major media companies like Netflix, Disney, and the BBC. [4, 7]
The asset
Acquisition of the entire company, including its content marketplace with millions of video, music, and sound effects assets.
- 30M video clips
- 1.6M music tracks
- 1.7M sound effects assets
The record
- Seller status
- Going concern
- Sector
- stock video, music, and sound effects marketplace
- Modalities
- video, music, sfx
- Jurisdiction
- US
What it means if you hold data
This acquisition solidified Shutterstock's position as a market leader in stock video and music, providing a massive new data corpus for creative and AI-driven applications. The deal demonstrates the high value placed on large, well-organized media archives for both traditional licensing and future AI training purposes.