Similarweb × Rank Ranger
Digital intelligence company Similarweb acquired Rank Ranger, an SEO and rank tracking company, on May 16, 2022. [120, 126] The financial terms of the deal were not disclosed. [120, 123] The acquisition was intended to create a more comprehensive SEO product suite by combining Similarweb's keyword traffic analysis with Rank Ranger's granular rank tracking capabilities. [122, 126]
The asset
A market leader in SEO and search term rank tracking, providing tools to monitor, track, and report on keyword rankings over time across all leading search engines. [120, 126]
The record
- Seller status
- Going concern
- Sector
- SEO and digital marketing
- Modalities
- text, data feeds
- Jurisdiction
- US
What it means if you hold data
This deal illustrates the consolidation trend in the SEO and web analytics data space, where platforms are seeking to become all-in-one solutions. For data buyers, it combines macro traffic estimation (Similarweb) with micro keyword-level performance tracking (Rank Ranger), providing a more complete picture of search performance. [122]
Sources
- searchenginejournal.com — https://www.searchenginejournal.com/similarweb-acquires-seo-rank-tracking-company-rank-ranger/449758/
- similarweb.com — https://www.similarweb.com/corp/blog/product-news/company-updates/similarweb-acquires-rank-ranger/
- cfotech.co.nz — https://www.cfotech.co.nz/story/similarweb-acquires-seo-and-rank-tracking-company-rank-ranger