Licensing2024-01-01confirmed
Sportradar × ATP
Sportradar and the ATP began a new multi-year strategic partnership in 2024. Sportradar serves as the official betting and media data provider, utilizing advanced tracking technology to generate new data points for tennis.
Price paid
—
Not disclosed
Losing bid
—
Per unit
—
no meaningful ratio
The asset
Global data rights for ATP Tour and ATP Challenger Tour events, including live scoring and deep statistics.
The record
- Seller status
- Going concern
- Sector
- sports governing body
- Modalities
- structured_data
- Jurisdiction
- Global
What it means if you hold data
Sports data remains one of the most lucrative and time-sensitive data feeds, with this deal securing a monopoly on official ATP data for Sportradar.
Sources
- ministryofsport.com — https://ministryofsport.com/sportradar-lands-major-bid-for-global-atp-rights/
- gamingintelligence.com — https://www.gamingintelligence.com/legal/57436-atp-selects-sportradar-as-next-data-and-betting-streaming-partner/
- agbrief.com — https://agbrief.com/news/sponsorship/14/03/2023/sportradar-wins-major-bid-for-atp-rights/
- sportradar.com — https://www.sportradar.com/news/atp-and-sportradar-collaborate-on-game-changing-av-roadmap-from-2024/