Spotler Group × Hive Marketing Cloud
On November 25, 2025, Spotler Group announced its acquisition of Hive Marketing Cloud, a UK-based Customer Data Platform. [103, 106] The deal, for which no financial terms were disclosed, strengthens Spotler's UK presence and adds CDP capabilities to its marketing automation suite, with a focus on the retail, travel, and subscription sectors. [103, 121]
The asset
Acquisition of the Hive Marketing Cloud, a UK-based provider of Customer Data Platform technology and marketing automation software.
The record
- Seller status
- Going concern
- Sector
- Customer Data Platform (CDP)
- Modalities
- customer_profiles, audience_segments, campaign_data
- Jurisdiction
- UK
- Personal data
- The platform's purpose is to unify fragmented customer data to run more personalized campaigns and measure outcomes. [137]
What it means if you hold data
This acquisition demonstrates a strategy of expanding a marketing automation portfolio by adding a dedicated CDP. It allows Spotler to offer a more robust, data-driven solution to its clients, combining its engagement expertise with Hive's ability to create a unified customer view. [103, 137]