Supermetrics × Relay42
Supermetrics, a marketing intelligence platform, announced its acquisition of Relay42, a real-time Customer Data Platform, on June 18, 2025. [100, 136] The financial terms of the deal were not disclosed. [115] The acquisition combines Supermetrics' data integration and analytics with Relay42's data activation and personalization capabilities to create an end-to-end marketing intelligence solution. [100, 109]
The asset
Acquisition of the entire Relay42 enterprise-grade, real-time Customer Data Platform used for unifying customer data and orchestrating personalized journeys.
The record
- Seller status
- Going concern
- Sector
- Customer Data Platform (CDP)
- Modalities
- customer_profiles, audience_segments, behavioral_data
- Jurisdiction
- EU
- Personal data
- The platform is designed to transform fragmented customer interactions into seamless, personalized journeys. [109]
What it means if you hold data
This acquisition illustrates the trend of marketing analytics and intelligence platforms moving to own the full data lifecycle, from integration to activation. By acquiring a CDP, Supermetrics can offer its customers the ability to not only analyze marketing data but also act on it in real-time, closing the loop between insight and action. [100, 113]