Surfshark × Optery
Cybersecurity company Surfshark acquired a majority stake in Optery, a US-based service that automates the removal of personal data from data broker websites. [32, 33] Announced in early September 2026, the deal adds Optery to Surfshark's portfolio of privacy brands, including Incogni and Ironwall, though Optery will continue to operate as an independent company. [32, 35] The acquisition enhances Surfshark's data-removal capabilities, particularly within the US market where Optery has extensive coverage. [35]
The asset
A US-based data removal company with a platform that finds and deletes personal information from hundreds of data brokers and people-search sites. [31, 32, 36]
The record
- Seller status
- Going concern
- Sector
- personal data removal service
- Modalities
- pii, database
- Jurisdiction
- US
- Personal data
- The asset's core function is to find and remove personally identifiable information (PII) from data brokers on behalf of consumers.
What it means if you hold data
This acquisition signals further consolidation in the 'privacy tech' sector, a counter-market to the data brokerage industry. For data brokers, the growth and consolidation of data-removal services means an increase in automated, large-scale opt-out requests, which could raise their operational costs and pressure them to streamline compliance with privacy regulations.