TransUnion × Neustar
TransUnion acquired Neustar's identity resolution business for $3.1 billion in cash from a private investment group led by Golden Gate Capital. [2, 48] The deal excluded Neustar's security business, which became a separate portfolio company of the sellers. [48] The acquisition was intended to expand TransUnion's digital identity capabilities for marketing, fraud, and communications, combining Neustar's distinctive data and analytics with TransUnion's existing assets. [48, 59]
The asset
The marketing, fraud, and communications business units, including its OneID identity resolution platform which connects data on people, devices, and locations.
The record
- Seller status
- Going concern
- Sector
- Identity resolution
- Modalities
- identity data, marketing data, fraud data, communications data
- Jurisdiction
- US
What it means if you hold data
This major acquisition demonstrates the high value placed on identity resolution platforms that can unify consumer data across digital and physical touchpoints. For data brokers, it highlights the strategic importance of owning comprehensive identity graphs to compete in the growing digital marketing and fraud prevention markets. [58, 59]