Verisk × Contact State
Verisk acquired UK-based Contact State, a platform for certifying consumer consent in lead generation, for an undisclosed amount. [56] Contact State was combined with Verisk's Jornaya business, a specialist in behavioral data and marketing intelligence. [54] The goal is to offer expanded insights into buyer journeys and create a higher standard for consumer data exchange in the UK and EU marketing ecosystems. [54, 55]
The asset
A lead generation certification technology platform that creates independent certificates to record and secure consumer consent and the customer journey. [54, 55]
The record
- Seller status
- Going concern
- Sector
- Lead generation certification
- Modalities
- consumer consent data, lead generation data
- Jurisdiction
- UK
- Personal data
- The technology is designed to improve transparency of consumer consent and compliant media use in the lead generation ecosystem. [54]
What it means if you hold data
This deal signals the growing importance of verifiable consumer consent as a core asset, driven by regulatory pressure (e.g., from the FCA and Google). For data brokers, it shows a market for technologies that can independently certify the provenance and integrity of a consumer lead, creating trust between data buyers and sellers. [55, 56]