Verisk × Data Driven Safety, LLC
Verisk acquired Data Driven Safety (DDS), a firm that aggregates public records on driver risk, for a net cash purchase price of $93.2 million. [46, 51] The acquisition expands Verisk's auto insurance analytics by adding billions of records on traffic citations and vehicle accidents. [52] The deal did not include DDS's criminal conviction or healthcare cost recovery businesses. [46]
The asset
A public record data aggregation firm specializing in U.S. driver risk assessment, gathering information on traffic citations, vehicle accidents, and driving records from public sources. [46, 81]
- 1B driver risk records
The record
- Seller status
- Going concern
- Sector
- Public record data aggregation
- Modalities
- driving records, traffic citation data, vehicle accident data, public records
- Jurisdiction
- US
- Personal data
- The data is used to provide insurers with a view of auto risk for underwriting and to tailor the customer purchase experience. [52]
What it means if you hold data
This deal illustrates the value of aggregating fragmented public records into a unified, commercially valuable dataset for a specific industry. For data brokers, it shows a clear path to monetization by synthesizing hard-to-obtain public data to help clients (in this case, insurers) better assess risk. [68]